Who to marry in Skyrim?

According to uesp.net, Skyrim has 28 women and 35 men available for marriage, so how do you decide who to marry?

How to get married in Skyrim?

So you met the love of your life in Skyrim? Marry them : ) Yes it’s true, Skyrim got marriage!

Getting married involves unlocking certain dialogs with various Skyrim characters which gives you an option to